“Nick, the last session was totally enlightening and we are both feeling exhilarated with the clarity of what we need to do. You found those things deep in us and have reminded us of why we do photography, it makes me emotional to find this again, and I cannot thank you enough.
We have saved so much time by investing in your coaching. We are excited for the next session and are pleased to have you by our sides”
Overview
Nick Church has featured on:
The FUJICAST
Six Figure Photography Podcast
PhotoBizX Premium
The Business of Photography
Many exceptional, passionate and hard-working photographers have gaps in their knowledge and business.
Successful business-owners are those that accept, identify and resolve these gaps, so if you are reading this, you are already on your way to where you need to be.
This Business Coaching Series from Nick Church Photography Education is aimed at filling the gaps with a targeted selection of modules that are stopping you reaching your true potential.
Nick Church has had a career building and running companies in the software industry. It was this experience which let him grow Nick Church Photography from its creation in 2015 to being able to leave his corporate career and very happily run his successful wedding photography business full time.
“Feedback from my clients is everything to me. To see their business succeeding and moving forwards with clarity is the best feeling ever!”
Nick Church
Browse the coaching sessions below. This modular approach means your investment is focussed on the most valuable areas. They can be run in any order, although the ‘Where are you going?... and WHY!? session is a particularly successful starting point.
Session Run as a 4-hour workshop with Nick Church.
Can be based in our Studio near Bristol, UK or by Zoom
Following the sessions you will receive an analysis report containing all the session notes, whiteboard photos and an invaluable summary of the outcomes and actions from the session that will get your business to where you want it to be.
£295
All prices exclude VAT
All sessions include
Business Coaching Sessions
Where are you going… and WHY!?
Clarity on you, your photography passion, your brand and your business goals. The building blocks for everything you need to succeed.
Overview: A perfect place to start on your business' journey to the next level, and is an enlightening (sometimes emotional) view of things that can only be achieved by someone making you take a step and seeing the bigger picture. Let’s re-boot your business and get you to where you want to be. This session brings a powerful clarity to your business that will be critical for a successful venture and is what sets apart successful photography businesses.
Content: Identify your passion for photography, your brand and your purpose / Where do you want your business to be, what are your goal / Analysis of your current position, branding, website, activities and products / Re-focussing your activities and time to dramatically improve your effectiveness and potential / ‘See’ clearly the path your business needs to takePackages or product design - providing what your customers want.
Marketing Ninja
Successfully define your brand to grow your audience and increase conversions through your social media and web platforms
Overview: Having strong photography alone will not get the bookings streaming in. It is the successful and decisive communication of your branding and messaging using social media and web-platforms that will allow your target audience to find you. You can then take them on a client journey, convert their interest into sales and make them your partner for future bookings.
(See ‘Where are you going?... and WHY!?’ for a workshop to discover and get clarity around your visions and direction)
Content: Letting your brand and messaging do the talking / Moving your clients from Discovery to Conversion / Website client journeys and packages that succeed - Easy selling and up-selling / Boosting your SEO / Effective use of Social Media -Harvesting social media leads and creating conversions / Overview of paid advertising on Social Media platforms (See ‘Succeeding with Facebook Ads’ session for deeper-dive on this)
Sell, sell, sell…
Overview: You can have the best product, and be reaching your market but if you don’t know how to sell you and your products then it’s game over. All successful businesses are good at selling.
Move away from the thought of a ‘used car salesman’. Start thinking of a creative whose passion for their craft is infectious, whose products add genuine value and whose clients WANT to work with them at whatever price.
Selling is NOT selling things, it’s making your clients want to buy from you.
Content: Reverse the selling game so it’s effortless / overcoming objections / design your packages for upsell opportunity / working IPS the right way to increase the average spend / make converting your enquiries the norm, not the exception / lift your prices
Productivity & Task Management
Reach a place where your time and work is organised, calm and incredibly effective. Allow creativity and new ideas to flow into your working day and reap the rewards
Overview: Spinning plates, fire-fighting and jumping from one latest ‘good’ idea to the next. Busy all the time, but never getting completing our todo list? Our businesses succeed only when we have techniques that tell us what to work on, and how to manage new valuable ideas without disrupting the flow of the tasks vital to our business. Your time is valuable and this is a game-changer for everything you do.
Content: Get a system that will change the way you work forever / Learn to define and break down tasks into manageable chunks / Achieve more in your day / embrace that feeling of great productivity / Systems and workflows to manage your customers more professionally / Convert your enquiries more frequently and run your shoots more calmly / Structuring your day and tasks in a way that has flow, efficiency and creativity
SEO: Moving On Up!
An SEO overhaul is the single best thing you can do to be more visible to your clients. Let’s get your website powerfully pushing up the rankings in Google.
Overview: Google algorithm AI has got much cleverer, and these days less easily tricked. But that does not mean that with the right direction you can’t make a HUGE improvement. This session gives you insight into how Google ranks your site and we will make improvements to your site together. Let’s get your clients finding you, rather than the other way around!
Content: SEO principles // Google algorithms // Evaluating your website SEO and technical performance // Using your website platform’s SEO functionality // Optimising your site structure // Updating headings and copy // Tools to monitor your site’s improved visibility to search engines
Website Review & Audit
Overview: Your website is your shop-front and it needs to perform on multiple levels. Your best work on display is not enough, you need to lead people on a journey through you and your brand, keep their attention and put them into a ‘buying’ mood. This will boost conversions and give your SEO the shot in the arm it needs to get traffic and business increasing.
Successful business are those that are open to critique as part of a quest for continual improvement. This audit by Nick Church is based on marketing, technical and SEO knowledge along with experience of your clients’ expectations and purchasing behaviour.
Initial impressions are recorded on a screen-record video, and all detailed investigation presented in an analysis document with immediately-actionable improvements . We will also have a Zoom call to discuss everything.
Content: User-journey (UX) review // Copy editorial // Website structure // Packages review and overhaul // SEO audit // Site metrics analysis // Design and branding // + More
Lawyer Up!
It’s all fine… until it’s not! Contractual, legislative and legal areas of your business are vital to have understood and in place for a successful, risk-free life as a business owner.
Overview: Creatives are not usually fans of Copyright, GDPR, Contracts and other legal and elements. As we build our businesses and focus on providing great photography, inadequate attention to these things exposes us to a great risk to our business. Let’s run through all the things you will need and get things in place so you are more resilient to unexpected problems and can get back to taking pictures
Content: GDPR and a Privacy Policy for your website / Contracts including one for you to use and customise / Legal obligations on refunds around COVID-19 / Rules on taking pictures in public / Copyright and image licensing / Insurance for public indemnity, personal accident and your equipment / CRB/DBS for working with children
On the money!
Increase your profit, viability and stability of your business. Strong skills in financial planning is at the heart of growing to success
Overview: Businesses cannot succeed unless you have a strong view on cash-flow, profitability, taxation and can project successfully into the future. Whether you want to build a business from scratch, go full time or grow your business, this session will give you the route to success, stability and increased profit. \
Content: Creating a predicable stability in your cash flow / Manage and what you earn in the ‘boom and bust’ / Projecting and estimating your future income / Monitoring the financial progress of your company / Efficient workflows for managing tax and maximising income / VAT and Ltd Company benefits.
Business Planning & Strategy
Let’s work together to create success for your business
Overview: Growing your business initially, moving into new areas of the market or simply running a larger chunk of work can be daunting. Before photography and education, Nick Church had a successful career in Project Management and Business Development. These are the skills that I used to grow Nick Church Photography quickly and successfully, and I will help you to do the same
Content: Definition of your business or project goals / Assessment of viability, and management of any risks that may stop you reaching your goals / Together, create an action plan to get you there and tools to monitor your progress / Work together on getting you vision to be a reality / Processes and tools to monitor our progress
Succeed with Facebook Ads
A full guide to paid advertising on Facebook and a tried and tested method tailored to allow the platform to be used for harvesting and converting wedding photography leads
Overview: Following my first 100 bookings through Facebook Ads, it remains the most popular platform for marketing your photography business in 2020. Key to getting the best out of it is understanding how it works ‘under the hood’ and how it’s spending your money.
Content: Understanding Audience, Reach and Engagement / How to work the algorithms work to maximise your investment / Learn of Nick Church’s successful method / (if you wish) we can get your advert running live in the session / Monitoring advert performance / Workflows to maximise conversions from advert leads to concrete bookings
‘Being’ a Wedding Photographer
So you want to be a wedding photographer? Ok, here’s everything you need to know…
Overview: Wedding photography is a lucrative field to get into. But financial or personal success comes only when you know all inside info which seems overwhelming at the outset. How to interact with your clients, manage enquiry and shooting/editing workflows and handling yourself on the day will make a huge difference in how you are viewed. Your best advertising is feedback from your current clients, so this stuff is vitally important.
Content: Cameras, lens, lighting and accessory choice / Shooting your way to success: how to achieve the money shots / Managing client enquiry workflows all the way to the wedding day / Managing yourself, your clients and all the guests on the day / Backup, editing and delivery techniques and workflows / After the event: Reviews, testimonials, blogging, venue collaborations
All prices exclude VAT at 20%
“Nick is extremely knowledgeable in so many areas of business, and has given me a huge boost in strategy and direction which has already been reflected in the number and also the sheer quality of my bookings. I honestly can’t believe it!
Sometimes you just need someone to ask questions, support and give clarity and Nick has done this and so much more. I feel forever grateful, I am doing the bits of my work that I completely love and my clients are feeling the difference.
I have recommended Nick already to several contacts who I know he will give the same huge boost he’s given to us.
Thank you so much Nick. You are a superstar!”